LIQUID BLAZES SOCIAL MEDIA TRAIL FOR THQ’S OFFROAD RACING FRANCHISE

A small army of amateur motocross and ATV competitors will soon be riding under the THQ banner. To promote the release of MX vs ATV Reflex, Liquid partnered with Loop’d, an action sports social network, to sponsor 300 athletes across the country. Athletes are applying online and will be selected based on their abilities and community engagement.

The year-long program, which includes contests, a custom profile and plenty of community outreach, will keep the best-selling offroad racing brand connected to core fans online and on the track throughout the product’s extended lifecycle. Response has been excellent thus far, showing once again that social media – when done right – can be an excellent and extremely efficient way to foster awareness and excitement.

Check it out at: http://www.loopd.com/members/mxvsatv/Default.aspx

About MX vs ATV Reflex

THQ released MX vs. ATV Reflex on December 1, 2009, marking the highly anticipated return of the multi-million unit-selling franchise. MX vs. ATV Reflex marks the debut of Rainbow Studio’s proprietary Rhythm Racing 2.0 physics engine, with cutting-edge features such as intuitive, dual-stick control and real-time terrain deformation that changes the track with every lap.  Developed by THQ’s award-winning internal studio Rainbow Studios, MX vs. ATV Reflex features a wide variety of race modes, vehicles and worlds to explore, and is now available at retail outlets nationwide for the Xbox 360 video game and entertainment system from Microsoft, PlayStation3 computer entertainment system, PSP (PlayStationPortable) system and Nintendo DS.

SHOEDAZZLE, INC. TAPS LIQUID FOR MEDIA AND CREATIVE DUTIES

From Co-Founder Kim Kardashian comes ShoeDazzle.com, where fashionable women can pick from a monthly selection of stylish shoes that are handpicked by Kim and her stylists. Learn more at www.shoedazzle.com.

DiRT 2: 2009 X-GAMES GET DiRTY

If you watched, read about or attended ESPN’s X-Games last weekend, chances are you learned about DiRT 2, the upcoming sequel to Codemasters’ critically acclaimed 2007 racer. To help the client transition the franchise from a limited, hard-core audience to a wider, action sports fan base, Liquid orchestrated a comprehensive integrated promotion with the year’s premier action sports event.

The custom sponsorship involved a heavy TV push during event coverage with a robust, targeted online campaign and a robust on-site presence through jumbotron video, game kiosks, a text to win sweepstakes and more. Response rates and engagement were all great – proving once again that a well constructed branding push sometimes gives the best ROI.

WILL AKERLOF IN ONLINE MEDIA DAILY

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106186

WE’RE NUMBER #17!

Liquid Advertising was pleasantly surprised to find out that we ranked #17 on the Los Angeles Business Journal’s list of the 20 largest ad agencies in Los Angeles (Ranked by LA County Billings). Liquid was the only interactive-focused agency on the list.

LIQUID ADVERTISING RECOGNIZED AT Mi6 AWARDS

Liquid Advertising was recognized for excellence in video game marketing in three categories at the Mi6 awards on April 8, 2009.

• GOLD  “Don’t You Wish You Thought Of This” – Ubisoft,  Rabbids Ringtone Generator
• GOLD “Best Overall Marketing Campaign” – Blizzard, WoW: Wrath of the Lich King (this was a shared recognition. Liquid handled all online marketing for the campaign.)
• SILVER “Best Online Marketing Campaign” – Ubisoft, Rayman Raving Rabbids

Celebrations followed late into the night and the staff of Liquid returned to Los Angeles the following day, perhaps a bit exhausted but happy.

LIQUID IS NOW CREATIVELY CERTIFIED IN EYEBLASTER

Liquid is proud to declare that the agency is now Eyeblaster certified for creative production. Certification was awarded after Liquid’s creative staff completed a thorough examination in the functions, tools and capabilities of Eyeblaster’s new Creative Workshop.

ONLINE MEDIA AND CREATIVE LAUNCHED FOR MABINOGI

Liquid kicked off a new campaign for the free to play MMORPG Mabinogi today, highlighting the release of new content. Download the game for free here: http://mabinogi.nexon.net/intro/.

LIQUID PRESIDENT WILL AKERLOF IN DMNEWS

Liquid President & CEO Will Akerlof argued the advantages of display advertising in a Jan. 19 DMNews ‘Gloves Off’ debate. While search has its place, Will notes that in direct marketing, “Display, when done correctly for an advertiser with a strong online con­version strategy, can drive sales in quantities greater than search, with benefits extend­ing past the initial impression.” Making the case for search was Ben Robinson, owner of Chicago Style SEO.

 

For the full story, click here: http://www.dmnews.com/Is-search-or-display-more-effective-online/article/126185/

BELLA SARA CAMPAIGN IS LIVE

Liquid has saddled up this holiday season to bring Bella Sara – the fantasy horse trading card phenomenon — to Nintedo DS. Published by Codemasters, the DS release expands on the game’s web-based version, allowing players to groom, ride, care for and customize magical horses in a wide variety of 3-D environments. Liquid’s month-long media campaign leverages the franchise’s existing base, taps into the growing number of pet simulation fans and, of course, targets parents looking for a fun and wholesome gift for their children. For the uninitiated, start your tour of the Bella Sara universe at www.bellasara.com, and check out the game itself at http://www.codemasters.com/games/?gameid=2774.