SHOEDAZZLE, INC. TAPS LIQUID FOR MEDIA AND CREATIVE DUTIES

From Co-Founder Kim Kardashian comes ShoeDazzle.com, where fashionable women can pick from a monthly selection of stylish shoes that are handpicked by Kim and her stylists. Learn more at www.shoedazzle.com.

WILL AKERLOF IN ONLINE MEDIA DAILY

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106186

WE’RE NUMBER #17!

Liquid Advertising was pleasantly surprised to find out that we ranked #17 on the Los Angeles Business Journal’s list of the 20 largest ad agencies in Los Angeles (Ranked by LA County Billings). Liquid was the only interactive-focused agency on the list.

LIQUID ADVERTISING RECOGNIZED AT Mi6 AWARDS

Liquid Advertising was recognized for excellence in video game marketing in three categories at the Mi6 awards on April 8, 2009.

• GOLD  “Don’t You Wish You Thought Of This” – Ubisoft,  Rabbids Ringtone Generator
• GOLD “Best Overall Marketing Campaign” – Blizzard, WoW: Wrath of the Lich King (this was a shared recognition. Liquid handled all online marketing for the campaign.)
• SILVER “Best Online Marketing Campaign” – Ubisoft, Rayman Raving Rabbids

Celebrations followed late into the night and the staff of Liquid returned to Los Angeles the following day, perhaps a bit exhausted but happy.

LIQUID IS NOW CREATIVELY CERTIFIED IN EYEBLASTER

Liquid is proud to declare that the agency is now Eyeblaster certified for creative production. Certification was awarded after Liquid’s creative staff completed a thorough examination in the functions, tools and capabilities of Eyeblaster’s new Creative Workshop.

ONLINE MEDIA AND CREATIVE LAUNCHED FOR MABINOGI

Liquid kicked off a new campaign for the free to play MMORPG Mabinogi today, highlighting the release of new content. Download the game for free here: http://mabinogi.nexon.net/intro/.

LIQUID PRESIDENT WILL AKERLOF IN DMNEWS

Liquid President & CEO Will Akerlof argued the advantages of display advertising in a Jan. 19 DMNews ‘Gloves Off’ debate. While search has its place, Will notes that in direct marketing, “Display, when done correctly for an advertiser with a strong online con­version strategy, can drive sales in quantities greater than search, with benefits extend­ing past the initial impression.” Making the case for search was Ben Robinson, owner of Chicago Style SEO.

 

For the full story, click here: http://www.dmnews.com/Is-search-or-display-more-effective-online/article/126185/

BELLA SARA CAMPAIGN IS LIVE

Liquid has saddled up this holiday season to bring Bella Sara – the fantasy horse trading card phenomenon — to Nintedo DS. Published by Codemasters, the DS release expands on the game’s web-based version, allowing players to groom, ride, care for and customize magical horses in a wide variety of 3-D environments. Liquid’s month-long media campaign leverages the franchise’s existing base, taps into the growing number of pet simulation fans and, of course, targets parents looking for a fun and wholesome gift for their children. For the uninitiated, start your tour of the Bella Sara universe at www.bellasara.com, and check out the game itself at http://www.codemasters.com/games/?gameid=2774.

LIQUID ADVERTISING NAMED MEDIA AGENCY OF RECORD FOR CODEMASTERS

LOS ANGELES – Video game publisher, Codemasters, Inc., has named Liquid Advertising their agency of record for online, broadcast and print media buying assignments in North America. The agreement begins with the fall and winter releases of ‘Damnation’ and ‘Bella Sara’. Billings were not disclosed.

“We’re very excited to be partnering with Liquid for our media planning and buying” said Dave Miller, Vice President of Global Brand Management. “Liquid’s unmatched experience and expertise in video game marketing will be a valued asset for the year to come.”

“We are thrilled to announce this partnership,” said Will Akerlof, President of Liquid Advertising. “Codemasters has a rich history of producing great games, and everyone on our team is looking forward to working on the groundbreaking titles Codemasters has in the pipeline.”

About Codemasters

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include DiRT, GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1.

Codemasters is the recipient of the UK Developer of the Year title from the 25th Golden Joystick Awards and, most recently, Codemasters Studios recently won the UK Development Team category in the MCV Industry Excellence Awards 2008. Codemasters’ cross-platform development technology the EGO™ Engine was named Best Technology 2007 in the awards hosted by TIGA, the Independent Game Developers Association. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia.  Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com

LIQUID NAMED FINALIST FOR TWO OMMA AWARDS

Liquid has been named a top-three finalist in two categories of OMMA’s 2008 awards for Online Advertising Creativity. Of the 43 agencies recognized, Liquid was one of only a handful to receive multiple nominations.

 

In the category of Rich Media Expandable Banner or Overpage Unit, Liquid earned a nod for their work on Paramount’s “The Spiderwick Chronicles” theatrical release. OMMA credits the expandable leaderboard for bringing “the magic of the movie to life through attention-grabbing transitions and rollover effects”.

 

Meanwhile, Liquid’s execution of the “Miss Horrorfest” YouTube contest for After Dark Films won a finalist spot in the Contest/Promotion/Sweepstakes category. This was the second year Liquid managed the contest, propelling Horrorfest’s page to become YouTube’s number one branded channel of all time by page views, and number two by subscriptions.

 

About the 2008 OMMA Awards

 

OMMA Magazine honors the brand marketers, agencies and content providers who continue to push the potential of online creative. The OMMA Awards celebrates the year’s most innovative and brilliant creative work in 19 categories of online advertising and content delivery.

 

 

OMMA, the magazine of online media, marketing and advertising, is a MediaPost publication.

 

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com