Liquid President & CEO Will Akerlof argued the advantages of display advertising in a Jan. 19 DMNews ‘Gloves Off’ debate. While search has its place, Will notes that in direct marketing, “Display, when done correctly for an advertiser with a strong online conversion strategy, can drive sales in quantities greater than search, with benefits extending past the initial impression.” Making the case for search was Ben Robinson, owner of Chicago Style SEO.
For the full story, click here: http://www.dmnews.com/Is-search-or-display-more-effective-online/article/126185/
