LIQUID UNLEASHES NINJAS IN HOLLYWOOD!

In a promotion for Indomina Releasing’s “True Legend”, Liquid assembled a crack team of ninjas to help spread the word of the film’s opening weekend. Watch the video here:

http://twitchfilm.com/news/2011/05/indomina-unleashes-ninjas-in-hollywood-to-promote-true-legend.php

LIQUID QUOTED IN USA TODAY

In an article entitled “Wikipedia’s Jimmy Wales Takes Wiki Work Seriously,” Liquid gives our 2 cents:

Will Akerlof, president of Liquid Advertising, uses Wikia for video game marketing as a vehicle to find “hard-core, dedicated fans.”The folks who go there “aren’t part of the general public discussion, because the whole world isn’t as interested. It’s a very narrow target,” he says.

Check out the full article here: http://www.usatoday.com/tech/news/2011-05-10-wikipedia-jimmy-wales_n.htm

WILL AKERLOF SPEAKS AT DIGITAL HOLLYWOOD

On Thursday Will Akerlof spoke on a panel at Digital Hollywood. The session was titled: Advertising and Micro-Commerce, Games and Game Networks – Mobile, Broadband and Console – Serving Individuals and Communities of Interest. Will spoke of the integration of branding and and direct marketing techniques to maximize returns on marketing investments for a wide variety of games, on different platforms with very different revenue models.

CLICK HERE FOR MORE INFO

LIQUID WINS NOX AUDIO ADVERTISING BUSINESS

Liquid Advertising announced that it has been awarded media buying duties for NOX Audio.

NOX Audio, a division of Solteras Inc., are the makers of critically acclaimed headphones & accessories for gamers and music aficionados.

Liquid will help launch a first to market headset later in 2011.