In an article entitled “Wikipedia’s Jimmy Wales Takes Wiki Work Seriously,” Liquid gives our 2 cents:
Will Akerlof, president of Liquid Advertising, uses Wikia for video game marketing as a vehicle to find “hard-core, dedicated fans.”The folks who go there “aren’t part of the general public discussion, because the whole world isn’t as interested. It’s a very narrow target,” he says.
Check out the full article here: http://www.usatoday.com/tech/news/2011-05-10-wikipedia-jimmy-wales_n.htm
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