LIQUID PRESIDENT WILL AKERLOF IN DMNEWS

Liquid President & CEO Will Akerlof argued the advantages of display advertising in a Jan. 19 DMNews ‘Gloves Off’ debate. While search has its place, Will notes that in direct marketing, “Display, when done correctly for an advertiser with a strong online con­version strategy, can drive sales in quantities greater than search, with benefits extend­ing past the initial impression.” Making the case for search was Ben Robinson, owner of Chicago Style SEO.

 

For the full story, click here: http://www.dmnews.com/Is-search-or-display-more-effective-online/article/126185/

BELLA SARA CAMPAIGN IS LIVE

Liquid has saddled up this holiday season to bring Bella Sara – the fantasy horse trading card phenomenon — to Nintedo DS. Published by Codemasters, the DS release expands on the game’s web-based version, allowing players to groom, ride, care for and customize magical horses in a wide variety of 3-D environments. Liquid’s month-long media campaign leverages the franchise’s existing base, taps into the growing number of pet simulation fans and, of course, targets parents looking for a fun and wholesome gift for their children. For the uninitiated, start your tour of the Bella Sara universe at www.bellasara.com, and check out the game itself at http://www.codemasters.com/games/?gameid=2774.

LIQUID ADVERTISING NAMED MEDIA AGENCY OF RECORD FOR CODEMASTERS

LOS ANGELES – Video game publisher, Codemasters, Inc., has named Liquid Advertising their agency of record for online, broadcast and print media buying assignments in North America. The agreement begins with the fall and winter releases of ‘Damnation’ and ‘Bella Sara’. Billings were not disclosed.

“We’re very excited to be partnering with Liquid for our media planning and buying” said Dave Miller, Vice President of Global Brand Management. “Liquid’s unmatched experience and expertise in video game marketing will be a valued asset for the year to come.”

“We are thrilled to announce this partnership,” said Will Akerlof, President of Liquid Advertising. “Codemasters has a rich history of producing great games, and everyone on our team is looking forward to working on the groundbreaking titles Codemasters has in the pipeline.”

About Codemasters

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include DiRT, GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1.

Codemasters is the recipient of the UK Developer of the Year title from the 25th Golden Joystick Awards and, most recently, Codemasters Studios recently won the UK Development Team category in the MCV Industry Excellence Awards 2008. Codemasters’ cross-platform development technology the EGO™ Engine was named Best Technology 2007 in the awards hosted by TIGA, the Independent Game Developers Association. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia.  Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com

LIQUID NAMED FINALIST FOR TWO OMMA AWARDS

Liquid has been named a top-three finalist in two categories of OMMA’s 2008 awards for Online Advertising Creativity. Of the 43 agencies recognized, Liquid was one of only a handful to receive multiple nominations.

 

In the category of Rich Media Expandable Banner or Overpage Unit, Liquid earned a nod for their work on Paramount’s “The Spiderwick Chronicles” theatrical release. OMMA credits the expandable leaderboard for bringing “the magic of the movie to life through attention-grabbing transitions and rollover effects”.

 

Meanwhile, Liquid’s execution of the “Miss Horrorfest” YouTube contest for After Dark Films won a finalist spot in the Contest/Promotion/Sweepstakes category. This was the second year Liquid managed the contest, propelling Horrorfest’s page to become YouTube’s number one branded channel of all time by page views, and number two by subscriptions.

 

About the 2008 OMMA Awards

 

OMMA Magazine honors the brand marketers, agencies and content providers who continue to push the potential of online creative. The OMMA Awards celebrates the year’s most innovative and brilliant creative work in 19 categories of online advertising and content delivery.

 

 

OMMA, the magazine of online media, marketing and advertising, is a MediaPost publication.

 

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com

UBISOFT HIRES LIQUID ADVERTISING FOR RABBIDS

Ubisoft has tapped Liquid for the wide-ranging creative package supporting its Rayman Raving Rabbids TV Party campaign. Duties include conception and execution of banners, minigames, Youtube branded channels, and viral widgets. Liquid is thrilled to be part of Ubisoft’s biggest online initiative to date, and particularly inspired by the creative possibilities that Rabbids allow. Rayman Raving Rabbids TV Party is the popular franchise’s third installment, and will hit stores November 18 on Nintedo Wii and DS.

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com

LIQUID ADVERTISING PROMOTES HAMON AND HUANG

VENICE, CA – Online advertising agency, Liquid Advertising, Inc. announced today that the company is promoting Alison Hamon to the position of Vice-President and Creative Director, and Marlo Huang to the position of Vice-President and Media Director.

“We are incredibly pleased to have Alison and Marlo joining the management team of Liquid Advertising,” said Will Akerlof, President and CEO. “Alison and Marlo have both played a vital role in the development of the company over the past few years, creating innovative creative and media strategies for our existing clients, and growing the agency through their successful new business efforts.”

Marlo Huang

Alison Hamon

 

 

 

 

 

 

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com

LIQUID WIDGETS KEEP “ROTTEN TOMATOES” FRESH

When popular film review site Rotten Tomatoes wanted to extend their web presence through widgets, they came straight to Liquid. The first phase of a multi-faceted project recently went live, and includes two Liquid-produced mini-games. As with all the best casual games, “Red Carpet” and “Tomato Fight” are simple to learn but near-impossible to master. Easily embeddable, they’re currently stretching their way across the web through social networks and casual game sites. Check them out at http://www.rottentomatoes.com/news/1753048/rt_steps_up_its_game, and play the full versions at www.liquidgaming.net.

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com

NEXON TAPS LIQUID FOR MAPLE STORY AND MABINOGI CREATIVE

Liquid’s creative will power Nexon’s summertime push for new players of the popular free-to-play MMOs ‘Maple Story’ and ‘Mabinogi.’ This is Liquid’s first collaboration with the Korea-based publisher.

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com

 

 

LIQUID ADVERTISING RECEIVES HORIZON INTERACTIVE AWARDS

THE HORIZON INTERACTIVE AWARDS IS PROUD TO PRESENT THE FOLLOWING 2008 INTERNET ADVERTISING COMPETITION AWARDS FOR OUTSTANDING ACHIEVEMENTS IN INTERNET ADVERTISING:

2008 – Tabula Rasa – Silver Award (Banner / Email Ad Category)

2008 – Empire Earth III – Silver Award (Banner / Email Ad Category)

2008 – Helio Drift – Bronze Award (Banner / Email Ad Category)

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com

LIQUID ADVERTISING RECEIVES IAC AWARDS

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THE FOLLOWING 2008 INTERNET ADVERTISING COMPETITION AWARDS FOR OUTSTANDING ACHIEVEMENTS IN INTERNET ADVERTISING

2008 – Tabula Rasa Expandable – Outstanding Rich Media Online Ad

2008 – Dungeon Runners Interactive Ad – Best Advertising Rich Media Online Ad

2008 – Geometry Wars: Galaxies – Best Entertainment Online Ad

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com