Kevin Deng is now a part of the Liquid family boasting experience in AS 2/3.0, Flex, XML, programmatic animation, flash game development, PaperVision 2.0, and interface design.

As Liquid Advertising delves deeper into the creation of mini-games and applications, another in-house coder became practical to keep Liquid fast, agile and efficient.

Some of Liquid’s latest projects include a bird’s eye view driving game for Ubisoft’s DS release C.O.P. The Recruit and a Facebook application entitled “Shaun White Will Eat You.” Check out these mini-games and more here: http://www.liquidgaming.net/section/games/ .

A small army of amateur motocross and ATV competitors will soon be riding under the THQ banner. To promote the release of MX vs ATV Reflex, Liquid partnered with Loop’d, an action sports social network, to sponsor 300 athletes across the country. Athletes are applying online and will be selected based on their abilities and community engagement.

The year-long program, which includes contests, a custom profile and plenty of community outreach, will keep the best-selling offroad racing brand connected to core fans online and on the track throughout the product’s extended lifecycle. Response has been excellent thus far, showing once again that social media – when done right – can be an excellent and extremely efficient way to foster awareness and excitement.

Check it out at: http://www.loopd.com/members/mxvsatv/Default.aspx

About MX vs ATV Reflex

THQ released MX vs. ATV Reflex on December 1, 2009, marking the highly anticipated return of the multi-million unit-selling franchise. MX vs. ATV Reflex marks the debut of Rainbow Studio’s proprietary Rhythm Racing 2.0 physics engine, with cutting-edge features such as intuitive, dual-stick control and real-time terrain deformation that changes the track with every lap.  Developed by THQ’s award-winning internal studio Rainbow Studios, MX vs. ATV Reflex features a wide variety of race modes, vehicles and worlds to explore, and is now available at retail outlets nationwide for the Xbox 360 video game and entertainment system from Microsoft, PlayStation3 computer entertainment system, PSP (PlayStationPortable) system and Nintendo DS.

Liquid adds a new client – Telltale Games! Telltale is the first and only studio to release interactive episodic content on a monthly schedule. The studio’s landmark Sam & Max series, based on the independent comics by Steve Purcell, paved the way for episodic gaming with two award-winning seasons available on PC, Wii, and Xbox LIVE Arcade.

Telltale is responsible for Tales of Monkey Island, an all new pirate adventure that puts players back into the boots of Guybrush Threepwood. Featuring the first original Monkey Island story in a decade, Tales of Monkey Island’s epic plot is spread across five episodes, complete with cliffhangers, character development, and a finale that shakes the classic franchise to its core.

Liquid will assist Telltale in media and creative endeavors promoting the season finale of Tales of Monkey Island.

Check out what Liquid can do creatively at a low file size:

http://www.liquidgaming.net/monkeyisland

From Co-Founder Kim Kardashian comes ShoeDazzle.com, where fashionable women can pick from a monthly selection of stylish shoes that are handpicked by Kim and her stylists. Learn more at www.shoedazzle.com.

If you watched, read about or attended ESPN’s X-Games last weekend, chances are you learned about DiRT 2, the upcoming sequel to Codemasters’ critically acclaimed 2007 racer. To help the client transition the franchise from a limited, hard-core audience to a wider, action sports fan base, Liquid orchestrated a comprehensive integrated promotion with the year’s premier action sports event.

The custom sponsorship involved a heavy TV push during event coverage with a robust, targeted online campaign and a robust on-site presence through jumbotron video, game kiosks, a text to win sweepstakes and more. Response rates and engagement were all great – proving once again that a well constructed branding push sometimes gives the best ROI.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106186

Liquid Advertising was pleasantly surprised to find out that we ranked #17 on the Los Angeles Business Journal’s list of the 20 largest ad agencies in Los Angeles (Ranked by LA County Billings). Liquid was the only interactive-focused agency on the list.

Liquid Advertising was recognized for excellence in video game marketing in three categories at the Mi6 awards on April 8, 2009.

• GOLD  “Don’t You Wish You Thought Of This” – Ubisoft,  Rabbids Ringtone Generator
• GOLD “Best Overall Marketing Campaign” – Blizzard, WoW: Wrath of the Lich King (this was a shared recognition. Liquid handled all online marketing for the campaign.)
• SILVER “Best Online Marketing Campaign” – Ubisoft, Rayman Raving Rabbids

Celebrations followed late into the night and the staff of Liquid returned to Los Angeles the following day, perhaps a bit exhausted but happy.

Liquid is proud to declare that the agency is now Eyeblaster certified for creative production. Certification was awarded after Liquid’s creative staff completed a thorough examination in the functions, tools and capabilities of Eyeblaster’s new Creative Workshop.

Liquid kicked off a new campaign for the free to play MMORPG Mabinogi today, highlighting the release of new content. Download the game for free here: http://mabinogi.nexon.net/intro/.